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Wednesday, July 31, 2013

Sweet and Savoury Pie Co. 1 Page Business Plan

Fresh homemade pies Business Plan

Sweet and Savoury Pie Co. 1 Page Business Plan



Overview

Sweet and Savoury Pie Co. has a clear business objective to develop, produce, promote and distribute Fresh homemade pies products. These products have been developed over 5 years with a core focus on addressing the key customer concerns and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Sweet and Savoury Pie Co. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack of tasty pies in the area. This is a critical issue for our selected target market of Waterloo residents.

The Value Proposition

Sweet and Savoury Pie Co. is uniquely positioned to deliver value to Waterloo residents. "Sweet and Savoury Pie Co. will We produced fresh pies daily with local ingredients and no preservatives.." In order to be deliver on this value proposition, we We have the best pastry recipe in Ontario. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fresh homemade pies market. We consider our key competitors to be: Zehrs, Sobeys, The Bakery, Norris Bakery, and other bakeries. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Zehrs, Sobeys, The Bakery, Norris Bakery, and other bakeries. by Our pastry recipe is the best and we specialize in only pies. .


Key Strategies

Over the next 6 months our focus will be to focus on Location, location, location. We need to find a store front in order to acquire clients. Free pie giveaways to businesses. Radio and print ads. . This task will be undertaken in the context of our broader strategy to Explore to handheld pie market and expand to grocers and other food business. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Find a location, Handheld pies distribution, Frozen pie manufacturing and distribution

About this document
Fresh homemade pies Business Plan
This document was created by Henry of Sweet and Savoury Pie Co. using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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1 comment:

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