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Thursday, January 23, 2014

Loud fashion accessories 1 Page Business Plan

Fashion accessories Business Plan

Loud fashion accessories 1 Page Business Plan



Overview

Loud fashion accessories has a clear business objective to distribute Fashion accessories products. These products have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Loud fashion accessories has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Quick solving last minute fashion problems. This is a critical issue for our selected target market of Fashionable women and traders.

The Value Proposition

Loud fashion accessories is uniquely positioned to deliver value to Fashionable women and traders. "Loud fashion accessories will We aim to provide the fashion conscious women with trendy relevant solutions to complete their outfits." In order to be deliver on this value proposition, we The owners at loud fashions posses more than 10 years retail fashion experience as well as great digital marketing knowledge with the experience of marketing for hight street brands like Dorothy Perkins. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fashion accessories market. We consider our key competitors to be: Asos River island Tallulatu. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Asos River island Tallulatu by We will deliver a more tailored customer relations approach with solutions for the fashion conscious.


Key Strategies

Over the next 6 months our focus will be to An online digital community has been created. This is ever increasing and time will be spent on converting them to paying customers. Money will also be invested invested in Google and Facebook ads. This task will be undertaken in the context of our broader strategy to Celebrity endorsement will be sort after as well as other online affiliations . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Build website Obtain 100 customers Large online community

About this document
Fashion accessories Business Plan
This document was created by Andrew of Loud fashion accessories using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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