J & S Fashion Accessories 1 Page Business Plan

Fashion Apperal, Shoes & Accessories Business Plan

J & S Fashion Accessories 1 Page Business Plan

Overview

J & S Fashion Accessories has a clear business objective to distribute Fashion Apperal, Shoes & Accessories products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

J & S Fashion Accessories has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as developing a systematic approach streamline all purchases quickly and efficiently without losing quality and value if the products.This is a critical issue for our selected target market of young adults From 20-45

The Value Proposition

J & S Fashion Accessories is uniquely positioned to deliver value to young adults From 20-45. "J & S Fashion Accessories will provide a service that delivers quality fashion products and accessories at competitive pricing to our customers every day." In order to be deliver on this value proposition, we will develop a marketing approach to uniquely research the appealing demographic allowing for a personalized understanding of today's mainstream fashion styles.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fashion Apperal, Shoes & Accessories market. We consider our key competitors to be: Charmingcharlie.com

Beyondtherack.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Charmingcharlie.com

Beyondtherack.com by developing exclusive rewards program for both VIP members and visitors.

Key Strategies

Over the next 6 months our focus will be to Create Website,

Create Customer Rewards Program,

Create Social Media Platform,

Appoint Marketing Manager,


. This task will be undertaken in the context of our broader strategy to Expand Into A Retail Space. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Website Launch Rewards Program Lease Retail Space
Launch Phone App

About this document
Fashion Apperal, Shoes & Accessories Business Plan
This document was created by Jennifer of J & S Fashion Accessories using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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