Cascade Performance Auto Detail 1 Page Business Plan
Overview
Cascade Performance Auto Detail has a clear business objective to produce high end automotive detail services. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Cascade Performance Auto Detail has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We will deliver and pick up the customers making auto detail easier then ever. This is a critical issue for our selected target market of Wealthy customers and those with high end vehicles.
The Value Proposition
Cascade Performance Auto Detail is uniquely positioned to deliver value to Wealthy customers and those with high end vehicles. "Cascade Performance Auto Detail will Provide a service that makes it very easy to get your car professionally detailed. No need to find someone to help you drop off and pick up the vehicle." In order to be deliver on this value proposition, we No other auto detail shop provides this service in the portland metro area. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the High end automotive detail market. We consider our key competitors to be: Expensive high end auto detail shops . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Expensive high end auto detail shops by We drop off and deliver the vehicle plus we are a local startup with lots of support from tonkin, monte shelton, sports car market, and many friends/acquaintances .
Key Strategies
Over the next 6 months our focus will be to Promote via social media, flyers, business cards, networking, and word of mouth. Offering referral fees . This task will be undertaken in the context of our broader strategy to Expand by hiring employees and acquiring a shop to detail more cars and generate greater profits. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get shop setup with supplies, website up, business cards, yelp, business license, and social media Detail 1 car every 1-2 days Detail 2-3 cars every day
About this document
High end automotive detail Business Plan
This document was created by Ben of Cascade Performance Auto Detail using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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