Little Scandinavia 1 Page Business Plan
Overview
Little Scandinavia has a clear business objective to distribute Scandinavian pastrys, Scandinavian jewellery design, light bites and inspiration products. These products have been developed over Since 2012 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Little Scandinavia has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To convince people of the new products and that silver jewellery is having a value instead of just buying gold and diamonds. Inply the Scandinavian trends.. This is a critical issue for our selected target market of Mid aged women with strong economical position interested in Scandinavian minimalism and culture..
The Value Proposition
Little Scandinavia is uniquely positioned to deliver value to Mid aged women with strong economical position interested in Scandinavian minimalism and culture.. "Little Scandinavia will To Experience and be a part of the exact opposite of Mumbai. A coffe place which is calm, tidy and have inspiring high class menu. Come and take a coffe to equal minded people and be the unique Bombay woman with first class design silver jewellery.." In order to be deliver on this value proposition, we As a Swedish high educated designer from Sweden with many years in Mumbai I have the best knowledge and experience how to fill the cap of Scandinvian flavours and taste in Mumbai.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within western coffe shops. We consider our key competitors to be: Creating a mess Jewelry, giving them a experience of traditional Swedish "fika" (coffe with pastry) . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Creating a mess Jewelry, giving them a experience of traditional Swedish "fika" (coffe with pastry) by This is what I know as a Swedish woman. I have the top high expertise. .
Key Strategies
Over the next 6 months our focus will be to As soon as you step into Little Scandinvia you will feel the smell of Swedish cinnamon buns and explore the
Minimalism of Scandinavian interior and design. The noisy Mumbai seems far away and here the customer can breath, think and get new energy. At the same time learn about the Nordic European countries and their food and culture. A escape zone. We will sell high class coffe and pastrys and small tasty bites liked sour dough bread and fresh salads. In the Jewelry store Creating a mess Jewelry will be presented very sober and also some few other Scandinavian designers and artists. Inspiring design far away from the Indian handcraft. . This task will be undertaken in the context of our broader strategy to Be in several stores with the jewellery brand creating a mess in India. Now to start selling in other parts of Asia and gulf as the Scandinavian Jewelry brand Creating a mess. Little Scandinavia will also start one branch in Bandra or townside.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Fully occupied in coffe shop selling big stock of creating a mess Jewelry started a big demand for more Scandinavian design
About this document
Scandinavian pastrys, Scandinavian jewellery design, light bites and inspiration Business Plan
This document was created by Michaela of Little Scandinavia using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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