MC Designs 1 Page Business Plan
Overview
MC Designs has a clear business objective to develop, produce, promote and distribute Home Decor products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
MC Designs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We provide high end looks for a low end price. We also save the client time by packaging our product together. We give the client a designer look without the designer price tag. We provide design services that will give them more time, save them money and resolve design issues.. This is a critical issue for our selected target market of -fashion forward singles, families over 45, households that make over 100,000 a year, new home owners or renters.
The Value Proposition
MC Designs is uniquely positioned to deliver value to -fashion forward singles, families over 45, households that make over 100,000 a year, new home owners or renters. "MC Designs will We will save you time and money at top grade level." In order to be deliver on this value proposition, we Our products are like no other and will be sold on 3 major sites. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home Decor market. We consider our key competitors to be: Z Gallerie, ikea, tj max local home goods, AT Home all design firms.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Z Gallerie, ikea, tj max local home goods, AT Home all design firms. by Our product is unique and we are offering it as a package..
Key Strategies
Over the next 6 months our focus will be to -Develop Door Charms and Ready Room Merchandise
-Get Publicity/advertise/Marke
-Start website
- Business cards
. This task will be undertaken in the context of our broader strategy to -analyzing business profits to see where improvements can be made
- developing more merchandise
- vendoring
- . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch New Product Obtain 100 customers Gain Publicity
About this document
Home Decor Business Plan
This document was created by MC Designs of MC Designs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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