M's Cakes 1 Page Business Plan
Overview
M's Cakes has a clear business objective to produce Cakes products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
M's Cakes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Being too small of a business. This is a critical issue for our selected target market of Families.
The Value Proposition
M's Cakes is uniquely positioned to deliver value to Families. "M's Cakes will We make custom cakes at a good cheap price." In order to be deliver on this value proposition, we Our unique and easy way to make custom cakes at an affordable price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cakes market. We consider our key competitors to be: Piece of Cake Bakery, chain grocery stores, Red Top Cake Shop, Neapolitan . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Piece of Cake Bakery, chain grocery stores, Red Top Cake Shop, Neapolitan by Unique custom cakes made to order.
Key Strategies
Over the next 6 months our focus will be to Try to use social media marketing to acquire new customers. This task will be undertaken in the context of our broader strategy to Have a larger customer base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 50 customers Hire more personnel Increase revenue
About this document
Cakes Business Plan
This document was created by Andrew of M's Cakes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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