Murrin 1 Page Business Plan
Overview
Murrin has a clear business objective to develop, produce, promote and distribute Quality male hair styling products and services. These products and services have been developed over Just opened with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Murrin has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We will offer a relaxed but yet very professional atmosphere.. This is a critical issue for our selected target market of Students in Glasgow uni.
The Value Proposition
Murrin is uniquely positioned to deliver value to Students in Glasgow uni. "Murrin will There are many salons , they don't however cater for students having £10 haircuts and a cool looking shop with complimentary beers on entry sets the standards high for any other barber. I have great skills and have a unique way of working." In order to be deliver on this value proposition, we I have worked hard to learn great skills, I have the passion and I am always learning knew techniques . My style of cutting is modern and it's what people are wanting .This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Quality male hair styling market. We consider our key competitors to be: Kennedy & co
Liachis
U-concept
These places are all good salons but I can stand out from the rest. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with them all.
Key Strategies
Over the next 6 months our focus will be to I am going to head up to the uni , get the students in for hair cuts offer combination offers like "bring a friend" . Get out and speak to local business get them on my side.
Flyer drops round the doors , also loyalty cards will be printed .
On the street canvassing sounds a bit extreme but I think it's a great way of getting known with the local people and creating good relationships with your neighbours.. This task will be undertaken in the context of our broader strategy to By this point I will have a steady income and loyal customers, I will also have a few members of staff.
Going to launch a new hairloss product with has great profit margins. I will still be out building more clients doing lots on social meadia .. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Build my client base to 100 Hire 2 barbers Rent out a tattoo room
About this document
Quality male hair styling Business Plan
This document was created by Dylan Wilson of Murrin using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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