Zen Threads 1 Page Business Plan
Overview
Zen Threads has a clear business objective to develop, produce, promote and distribute Hand-dyed yarn products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
Therefore, as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Zen Threads has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Inexpensive but high quality hand-dyed yarn. This is critical issue for our selected target market of Boutique-knitters.
The Value Proposition
Zen Threads is uniquely positioned to deliver value to Boutique-knitters. "Zen Threads will Produce high-quality hand dyed yarn in unique color combinations." In order to be deliver on this value proposition, we at Zen Threads employ artists well versed in color theory in order to create colorful skeins. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hand-dyed yarn market. We consider our key competitors to be: Sweet Georgia yarns, malabrigo, Madeleine tosh. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sweet Georgia yarns, malabrigo, Madeleine tosh because we use special additives in the dye found in the Rockies.
Key Strategies
Over the next 6 months our focus will be to Implement aggressive marketing while developing new products . This task will be undertaken in the context of our broader strategy to Launch a new line of products . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch blues line on etsy, launch greens line, launch Reds line
About this document
Hand-dyed yarn Business Plan
This document was created by Abbie of Zen Threads using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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