Karibu 1 Page Business Plan
Overview
Karibu has a clear business objective to distribute Fresh food products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Karibu has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Provide food for low income families. This is a critical issue for our selected target market of Low income families.
The Value Proposition
Karibu is uniquely positioned to deliver value to Low income families. "Karibu will Provide affordable food." In order to be deliver on this value proposition, we We are focused on well-being of families and not the profitability. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fresh food market. We consider our key competitors to be: Chambre froide,local market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Chambre froide,local market by We are affordable and easy to reach.
Key Strategies
Over the next 6 months our focus will be to Great food at affordable price. This task will be undertaken in the context of our broader strategy to Develop . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the business Find good distributors Acquire 50 customers daily minimum
About this document
Fresh food Business Plan
This document was created by Martine of Karibu using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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