The Vine Counselling 1 Page Business Plan
Overview
The Vine Counselling has a clear business objective to produce Advice services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Vine Counselling has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Provide counselling services to church members and low income individuals. This is a critical issue for our selected target market of Church members, local community.
The Value Proposition
The Vine Counselling is uniquely positioned to deliver value to Church members, local community. "The Vine Counselling will Faith based, low cost programmes." In order to be deliver on this value proposition, we Team, captive market. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Advice market. We consider our key competitors to be: Private counselling services but probably none. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Private counselling services but probably none by People .
Key Strategies
Over the next 6 months our focus will be to Build programs for clients, advertise . This task will be undertaken in the context of our broader strategy to Expand Services. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Critical mass of clients revenue and income of staff positive feedback from elders
About this document
Advice Business Plan
This document was created by Kim of The Vine Counselling using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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