SK FINANCE 1 Page Business Plan
Overview
SK TRANSPORT has a clear business objective to distribute Delivering goods and products services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
SK TRANSPORT has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Delays on delivery and shortages of company resources. This is a critical issue for our selected target market of Factories without vehicles.
The Value Proposition
SK TRANSPORT is uniquely positioned to deliver value to Factories without vehicles. "SK TRANSPORT will Is to have a quick and easy way that will reduce pressure in our clients work loads." In order to deliver on this value proposition, we SK TRANSPORT have our unique vehicles that are new,fast,strong and safe to carry any load and our staff is well trained,they have manners of approach,personal hygiene and ready to heat the road. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Delivering goods and products market. We consider our key competitors to be: RAM and UTI. Our understanding of these competitors has been used to refine our strategy and value proposition as they are known as the best on market.We believe that we can compete effectively with RAM and UTI by It's unique using new bakkies and make things easy for our clients to contact us.
Key Strategies
Over the next 6 months, our focus will be working hard to deliver good service to customers,hire qualified staff with experience to keep company going make sure we address all difficulties our clients experience.This task will be undertaken in the context of our broader strategy to 12 months from now as our vision is to use new cars fully service and have more resources to satisfy clients needs,Also create easy way for them to state their views,comments and have 24 hours of communication a day . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Using bigger vehicles,put our clients first always,have big offices all over the world with 24 hour service and always be the number one transport company in the world
About this document
Cash loan Business Plan
This document was created by Siyabonga of SK FINANCE using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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