Madame Tittanna Burlesque 1 Page Business Plan
Overview
Madame Tittanna Burlesque has a clear business objective to develop, produce, promote and distribute Dance classes and performance services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Madame Tittanna Burlesque has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as confidence and empowerment. This is a critical issue for our selected target market of People who enjoy dance.
The Value Proposition
Madame Tittanna Burlesque is uniquely positioned to deliver value to People who enjoy dance. "Madame Tittanna Burlesque will The classes will enable the clients to keep fit and build confidence as well as giving the opportunity to become a performer." In order to be deliver on this value proposition, The classes will cost no more than an average fitness class but offers far more personal rewards. You cannot put a price on confidence. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Dance classes and performance market. We consider our key competitors to be: Local gyms:-fitness first queen park and salsa classes. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local gyms:-fitness first queens park and salsa classes because there are no other burlesque classes in the area.
It is open to anyone regardless of fitness level, shape, size or age.
Key Strategies
Over the next 6 months our focus will be to Promote service and recruit members. This task will be undertaken in the context of our broader strategy to Organise some profitable events. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Start beginners class,plan a performance, and facilitate successful events.
About this document
Dance classes and performance Business Plan
This document was created by Lorraine of Madame Tittanna Burlesque using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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