Bat 1 Page Business Plan
Overview
Bat has a clear business objective to promote Transportation services.
These services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Bat has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Selling our service besides price. This is a critical issue for our selected target market of Manufactures.
The Value Proposition
Bat is uniquely positioned to deliver value to Manufactures.
"Bat will Making all pick ups and deliveries."
In order to be deliver on this value proposition, we Easy to do business with and our personell. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Transportation market. We consider our key competitors to be: Freight management software and asset based. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Commitment and pricing.
Key Strategies
Over the next 6 months our focus will be to Selling strategically. This task will be undertaken in the context of our broader strategy to Expand into canada.
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Bill 100 customers
Canada customers
About this document
Transportation Business Plan
This document was created by Jarrod of Bat using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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