2ndIINone 1 Page Business Plan

DJ and media services Business Plan

2ndIINone 1 Page Business Plan

Overview

2ndIINone has a clear business objective to develop, produce, promote and distribute music, events, DJ and media services and later other decorating products and services. These products and services have been developed over one month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

2ndIINone has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as provide reliable hassle free DJ, photography decorating and video services as one contract package. This is a critical issue for our selected target market of wedding and event planners. African communities, corporate party organisers etc.

The Value Proposition

2ndIINone is uniquely positioned to deliver value to Wedding and event planners. African communities and corporate party organisers. "2ndIINone will Save customers time and money on professional DJ and media services and decorating.." In order to be deliver on this value proposition, we are cost effective, reliable and have over 10 years experience.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the DJ and media services market. We consider our key competitors to be: Private DJs, photographers and video men operating individually.

. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Private DJs, photographers and video men operating individually.

by 2ndIINone offering one package contract for all services at discounted price.

.

Key Strategies

Over the next 6 months our focus will be to - 1. To embark on continuos advertising campaign through radio stations, websites and social media, magazines, posters flyers and to build and promote an intuitive business website.

2. To Find event venues and come into agreement to be the resident DJ.

3. To develop customer contacts database from churches and word of mouth.. This task will be undertaken in the context of our broader strategy to - Acquire more dj equipments and audio equipments.

- Partner with other DJs to be able to take more than 3 booking in a day.

- provide audio services for business conference

- Target corporate parties.



. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To find and sign a contract with more than 10 busy event venues to be resident DJs
To be able to cope well with 4 or more bookings for DJ and audio services in a week.
To acquire new equipment for photography services.

About this document
DJ and media services Business Plan
This document was created by John of 2ndIINone using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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