AES Mobile Studios 1 Page Business Plan
Overview
AES Mobile Studios has a clear business objective to produce Lamps & furniture products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
AES Mobile Studios has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as My type of lamps and furniture are very popular right now and are hard to find for most people. This is a critical issue for our selected target market of Interior designers.
The Value Proposition
AES Mobile Studios is uniquely positioned to deliver value to Interior designers. "AES Mobile Studios will Gives them an additional market." In order to be deliver on this value proposition, we We offer unique products that they are looking for. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Lamps & furniture market. We consider our key competitors to be: Lamps shops, furniture shops. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lamps shops, furniture shops by We love what we do and are excellent at it. We offer our customers things they won't find anywhere else..
Key Strategies
Over the next 6 months our focus will be to Contact all designers and shops. This task will be undertaken in the context of our broader strategy to Widen my territory. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get SAQ contract Get seen on TV Become well known to designers
About this document
Lamps & furniture Business Plan
This document was created by Alan of AES Mobile Studios using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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