Black city 1 Page Business Plan
Overview
Black city has a clear business objective to develop, produce, promote and distribute Shisha sticks products and services. These products and services have been developed over 1 week with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Black city has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to create a relaxing mood in a nightclub. This is a critical issue for our selected target market of 18 and over mainly young adults.
The Value Proposition
Black city is uniquely positioned to deliver value to 18 and over mainly young adults. "Black city will We provide a lifestyle not a service we make people leave the reality of life for the night." In order to be deliver on this value proposition, we We are unique because the majority of us are under 25 and know what the youth culture enjoys we also know that music and fashion changes rapidly and we are able to keep up and also set trends. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Shisha sticks market. We consider our key competitors to be: Some night clubs are selling them mostly market stores we are different due to prices we don't mind selling our shisha sticks cheaper then our competitors because our nightclubs will bring in a full house of customers . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Some night clubs are selling them mostly market stores we are different due to prices we don't mind selling our shisha sticks cheaper then our competitors because our nightclubs will bring in a full house of customers by We know we are better than our competitors because we are youth culture so we know what the youth want to here and I don't think that is represented the way it should be by our competitors .
Key Strategies
Over the next 6 months our focus will be to Find a location. This task will be undertaken in the context of our broader strategy to Buy/rent property build a promotion team acquire alcohol licence . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Location Promotion Customer service
About this document
Shisha sticks Business Plan
This document was created by Dan of Black city using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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