C.P.D.M.S. Ltd 1 Page Business Plan

training and education Business Plan

C.P.D.M.S. Ltd 1 Page Business Plan

Overview

C.P.D.M.S. Ltd has a clear business objective to produce training and education services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

C.P.D.M.S. Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as forwnsic scientists of the future. This is a critical issue for our selected target market of 16 to 19 year olds in college.

The Value Proposition

C.P.D.M.S. Ltd is uniquely positioned to deliver value to 16 to 19 year olds in college. "C.P.D.M.S. Ltd will deliver real life training with experience from the industry providers." In order to deliver on this value proposition, we have real experience in forensic science including designing and building the first fingerprint laboratory in the Caribbean. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the training and education market. We consider our key competitors to be: Tameside sixth form

Manchester colleges

UCLan. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Tameside sixth form

Manchester colleges

UCLan by We have real experience in the jobs

We have Connections to place people in the industry

We are the national lead for the world skills forensic science competition.

Key Strategies

Over the next 6 months our focus will be to Provide a training facility, instructors and laboratories. This task will be undertaken in the context of our broader strategy to Increase student numbers by 100%. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: start the btec level 3 forensic science program upgrade our facilities gain 240 students on the cpourse full time

About this document
training and education Business Plan
This document was created by Gary of C.P.D.M.S. Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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