Creeper Café 1 Page Business Plan
Overview
Stone Mountain Concessions has a clear business objective to develop, produce, promote and distribute Concession Souvenir Stand products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Stone Mountain Concessions has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for good food and drink served quickly in fun atmosphere, creating lifetime memories for area tourist visitors. This is a critical issue for our selected target market of the average annual Two Hundred Thousand Bicyclists on the Creeper Trail as well as Appalachian Trail Hikers, Trout Fisherman, Bluegrass Music Enthusiasts, Fisherman and local Hillbillies.
The Value Proposition
Stone Mountain Concessions is uniquely positioned to deliver value to Bicyclists on the Creeper Trail as well as Appalachian Trail hikers, Trout, Bluegrass Music Enthusiasts, Fisherman and local Hillbillies. "Stone Mountain Concessions will Provide food and drink after long bike ride in fun atmosphere, creating lifetime memories." In order to be deliver on this value proposition, we will take over the prime Taylor Valley location which is the first thing the 200,000 annual cyclists sees upon egress from the National Forrest after a long ride down from White Top mountain. This capability has taken our predecessor considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Concession Souvenir Stand market. We consider our key competitors to be: Creeper Trail Cafe, located a mile further down trail. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Creeper Trail Cafe is located a mile further down trail. We have the 1st opportunity to reach customers due to location just past the Jefferson National Forrest Park boundary. We have an Ice Castle franchise providing trail side visual appeal. The Creeper Trail Cafe is not located on the Creeper Trail and is further down the mountain.
Key Strategies
Over the next 6 months our focus will be to Re-Start trail side concession stand and restaurant. This task will be undertaken in the context of our broader strategy to Become premier host site for seasonal events. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Re-Open Concession and Restaurant Establish Business to Business referral relationships with local shops in the surrounding area supporting tourist activities on the Appalachian and Creeper Trails Reach minimum gross annual sales revenue of $250,000
About this document
Concession Souvenir Stand Business Plan
This document was created by Sweeney of Creeper Café using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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