Funkd Hair 1 Page Business Plan
Overview
Funkd Hair has a clear business objective to provide Blow-Dry services. These services have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Funkd Hair has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as styling their own hair. This is a critical issue for our selected target market of Affluent women.
The Value Proposition
Funkd Hair is uniquely positioned to deliver value to Affluent women. "Funkd Hair will provode the convenience of having your hair done." In order to be deliver on this value proposition, we provide mobile service, as well as in salon service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Blow-Dry market. We consider our key competitors to be: Blo blow dry bar. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Blo with quality control.
Key Strategies
Over the next 6 months our focus will be to PR stradegies. This task will be undertaken in the context of our broader strategy to open a shop. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Start a blow dry school Open a school/blow dry bar Expand nationally
About this document
Blow dry Business Plan
This document was created by Chris of Funkd Hair using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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