Ghost Cab 1 Page Business Plan
Overview
Ghost Cab has a clear business objective to distribute taxi services. These services have been developed over 4years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Ghost Cab has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to get to the customers on time.. This is a critical issue for our selected target market of patrons.
The Value Proposition
Ghost Cab is uniquely positioned to deliver value to patrons. "Ghost Cab will get to their location in a safe but quick manner." In order to deliver on this value proposition, we have safe vehicles and knowledgable drivers and staff. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the taxi market. We consider our key competitors to be: Knowledgable drivers and staff . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Knowledgable drivers and staff by Taxi service .
Key Strategies
Over the next 6 months our focus will be to Promote the service. This task will be undertaken in the context of our broader strategy to Expand with more vehicles and drivers.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: gain new customers obtain 100% customers ' maintain vehicles
About this document
drive people Business Plan
This document was created by Thomas of Ghost Cab using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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