GNI Careers 1 Page Business Plan

CV, Cover Letters, Training, recruitment Business Plan

GNI Careers 1 Page Business Plan

Overview

GNI Careers has a clear business objective to develop, produce, promote and distribute CV, Cover Letters, Training, recruitment products and services. These products and services have been developed over 16 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

GNI Careers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to get cv noticed by employers. This is a critical issue for our selected target market of Jobseekers.

The Value Proposition

GNI Careers is uniquely positioned to deliver value to Jobseekers. "GNI Careers will We provide a guided pathway to reaching your career aspirations.." In order to be deliver on this value proposition, we We listen to your ambitions and create a plan of action bespoke to your specific individual needs.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the CV, Cover Letters, Training, recruitment market. We consider our key competitors to be: Reed, cv library, cv lizard, job centre

. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Reed, cv library, cv lizard, job centre

by Our services are all delivered by GNI employed trainers and writers, not sub-business. All under one roof..

Key Strategies

Over the next 6 months our focus will be to Appoint a Sales Manager. This task will be undertaken in the context of our broader strategy to Grow sales team. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Two IT training classes per week. Obtain 2000 more customers Main stream advertising

About this document
CV, Cover Letters, Training, recruitment Business Plan
This document was created by Darryl of GNI Careers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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