J & P.inc 1 Page Business Plan
Overview
J & P.inc has a clear business objective to promote Affordable housing products. These products are being developed in the coming months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
J & P.inc has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as housing is unaffordable where I live. This is a critical issue for our selected target market of low income families.
The Value Proposition
J & P.inc is uniquely positioned to deliver value to low income families. "J & P.inc will more money in their pockets from a lower rent." In order to be deliver on this value proposition, we we will acquire affordable property.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Affordable housing market. We consider our key competitors to be: Realtors. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Realtors by We won't hike our prices up..
Key Strategies
Over the next 6 months our focus will be to We are going to acquire economical housing to offer for lease or purchase.. This task will be undertaken in the context of our broader strategy to We will branch off into acquiring more 18 wheelers. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 10 rent houses , Sell 5 houses Have 10 rentals in use.
About this document
Affordable housing Business Plan
This document was created by Phil of J & P.inc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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