Laser 4 cataract 1 Page Business Plan

Laser assisted cataract surgery Business Plan

Laser 4 cataract 1 Page Business Plan

Overview

Laser 4 cataract has a clear business objective to produce Laser assisted cataract surgery services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Laser 4 cataract has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To provide the most accurate cataract surgery that approaches LASIK surgery in terms of percent of patients seeing better than 20/30 uncorrected. This is a critical issue for our selected target market of Baby boomers.

The Value Proposition

Laser 4 cataract is uniquely positioned to deliver value to Baby boomers. "Laser 4 cataract will To provide the most accurate cataract surgery." In order to be deliver on this value proposition, we Combining laser technology, ORA, and premium IOLs to provide unaided vision even for those with prior refractive errors. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Laser assisted cataract surgery market. We consider our key competitors to be: Dr czaikowski

Dr grossinger

Dr Ernest . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dr czaikowski

Dr grossinger

Dr Ernest by I will use the lensAR platform which is second generation technology compared to the competition. Because of superior results I will be confident to market more than my competition has.

Key Strategies

Over the next 6 months our focus will be to Educate my staff and referring doctors about the advantages of laser assisted cataract surgery including improved safety and precision. . This task will be undertaken in the context of our broader strategy to Market laser assisted surgery on my website and external marketing. Start external marketing in local paper moving toward local cable. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Utilize the laser in 25% of cases Increase utilization of the ASC 25% Be number one laser cataract practice in michigan

About this document
Laser assisted cataract surgery Business Plan
This document was created by Steve of Laser 4 cataract using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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