Rhynospeed Motorsports 1 Page Business Plan
Overview
Rhynospeed Motorsports has a clear business objective to develop, produce, promote and distribute Aftermarket performance and OEM automotive parts products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Rhynospeed Motorsports has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Offering a wide range of parts and services to all vehicles. This is a critical issue for our selected target market of Automotive enthusiasts.
The Value Proposition
Rhynospeed Motorsports is uniquely positioned to deliver value to Automotive enthusiasts. "Rhynospeed Motorsports will Providing services and products catering to every make and model of vehicles." In order to be deliver on this value proposition, we Rhynospeed will offer a very wide range of parts, services and affordable vehicle sales. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Aftermarket performance and OEM automotive parts market. We consider our key competitors to be: JB power, Canadian tire. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with JB power, Canadian tire by Wider range of parts, installations and services.
Key Strategies
Over the next 6 months our focus will be to Attend car meets, car shows and auto racing events. This task will be undertaken in the context of our broader strategy to Perform automotive services, parts installations and vehicle sales. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gain 200 customers in the first year Offer a full service auto shop Hire employees for all positions
About this document
Aftermarket performance and OEM automotive parts Business Plan
This document was created by Timothy of Rhynospeed Motorsports using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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