thinkwood 1 Page Business Plan
Overview
thinkwood has a clear business objective to produce custom solutions for modular Skyline exhibits. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to partner with Skyline dealer offices to enhance their offerings. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
thinkwood has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as While they stand behind the Skyline brand, their custom needs are not met. This gives them exclusive Skyline only design in a competitive market.. This is a critical issue for our selected target market of Skyline Licensed Dealers.
The Value Proposition
thinkwood is uniquely positioned to deliver value to Skyline Licensed Dealers. "thinkwood will provide Skyline exclusive, innovative, and show ready solutions for your counter tops, demo stations, reception and more.." In order to be deliver on this value proposition, we offer over 20 years of Skyline experience in design, engineering, and businesses development. This gives us a key insight when meeting the needs for cutting edge design, working within tight timeliness, and most importantly - loyalty. These capabilities have taken considerable time and resources to develop and form the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the custom solutions for modular exhibits market. We consider our key competitors to be: Local cabinet shops that are not set up to operate in the fast paced exhibit world. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with these local cabinet shops by providing services built around the fundamental tradeshow platform where price, speed, and shipping are key.
Key Strategies
Over the next 6 months our focus will be to create a standard offering of cutting edge, Skyline exclusive designs for counter tops, demo stations, and reception. Implement an easy integration and ordering program. Begin providing up to 10 offices with product. This task will be undertaken in the context of our broader strategy to Open thinkwood manufacturing facilities in the 3 primary depot cities in the Skyline network. Work with Corporate Skyline so we can from the PM side as seamless as from the customer side. Become Skylines approved custom source. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develop successful standard offerings. Establish 10 dealer relationships, grow offerings, and diversify the business.
About this document
Custom solutions for modular exhibits Business Plan
This document was created by Steve of thinkwood using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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