Artistic Imaginations 1 Page Business Plan
Overview
Artistic Imaginations has a clear business objective to produce children's rooms art decor products and services. These products and services have been developed over 18 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Artistic Imaginations has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create a fun environment for kids in their play areas. This is a critical issue for our selected target market of parents, grandparents, and daycares.
The Value Proposition
Artistic Imaginations is uniquely positioned to deliver value to parents, grandparents, and daycares. "Artistic Imaginations will turn a boring room into one where kids are in their own world and the quality of work can be enjoyed for years to come." In order to be deliver on this value proposition, we will capitalize on the fact that we are a business that has a heart for children and express it through art. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the children's rooms art decor market. We consider our key competitors to be: Molly's Murals, Pop Fizz, and Monogram Magic. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Molly's Murals, Pop Fizz, and Monogram Magic because we have no retail overhead which allows our prices are more competitive.
Key Strategies
Over the next 6 months our focus will be to Get in front of customers! Find a market. Provide quality services.. This task will be undertaken in the context of our broader strategy to Have at least 3 jobs per month. Have some returning customers. Establish a commercial clientele. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: paint first mural $500 in revenue First commercial job
About this document
children's rooms art decor Business Plan
This document was created by Bruce of Artistic Imaginations using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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