Daddyo's Hoppin' Habanero Jelly 1 Page Business Plan
Overview
Daddyo's Hoppin' Habanero Jelly has a clear business objective to develop, produce, promote and distribute specialty jellies, vinegars & homemade foods products. These products have been developed over 5 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Daddyo's Hoppin' Habanero Jelly has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create a first class business plan.. This is a critical issue for our selected target market of consumers that appreciate quality homemade products.
The Value Proposition
Daddyo's Hoppin' Habanero Jelly is uniquely positioned to deliver value to consumers that appreciate quality homemade products. "Daddyo's Hoppin' Habanero Jelly will Daddyo's offers specialty homemade food products created with the freshest, locally grown ingredients.." In order to be deliver on this value proposition, we Local homeboy, Marc Williams, is connected to many of the local growers in the area.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the specialty jellies, vinegars & homemade foods market. We consider our key competitors to be: Small companies such as Marjam.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Small companies such as Marjam. by Consumers are more aware of where their foods are coming from and what ingredients or preservatives are included. Daddyo's uses the freshest ingredients from local growers. .
Key Strategies
Over the next 6 months our focus will be to acquire a database of wineries, boutiques and farmers markets.. This task will be undertaken in the context of our broader strategy to Expand into a new product. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 100 customers launch new product own a commercial kitchen
About this document
specialty jellies, vinegars & homemade foods Business Plan
This document was created by wendy of Daddyo's Hoppin' Habanero Jelly using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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