Designs By Smiley 1 Page Business Plan
Overview
Designs By Smiley has a clear business objective to develop, produce, promote and distribute Handmade Accessories products. These products have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Designs By Smiley has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to market our products better, and have a better presentation.. This is a critical issue for our selected target market of Other Creative Individuals.
The Value Proposition
Designs By Smiley is uniquely positioned to deliver value to Other Creative Individuals. "Designs By Smiley will I can provide a new and creative look just for your personality." In order to be deliver on this value proposition, we I take my time to find out what my customer likes, and their concerns. I want to be able to put my heart into a project thats handmade.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Handmade Accessories market. We consider our key competitors to be: Online boutiques. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Online boutiques, Online stores by Unique pieces, that have great meaning .
Key Strategies
Over the next 6 months our focus will be to create a new marketing strategy, and promote sales through social media, and advertising. I will drive sales to my website by doing a Giveaway.. This task will be undertaken in the context of our broader strategy to I will create new products based on my customers needs.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a New Website Gain over 200 New Customers Sell offline
About this document
Handmade Accessories Business Plan
This document was created by Cinquanta of Designs By Smiley using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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