J W Stephens 1 Page Business Plan
Overview
J W Stephens has a clear business objective to promote Real estate services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities in short sales.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
J W Stephens has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Notice of default . This is a critical issue for our selected target market of Short sales
The Value Proposition
J W Stephens is uniquely positioned to deliver value to Notice of defaults. "J W Stephens will Provide relief to his possible short sale clients." In order to be deliver on this value proposition, we We have well qualified people to create a seamless resolution. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Real estate market. We consider our key competitors to be: All cash buyers, unwilling banks that hold second mortgages, and other agents . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with All cash buyers, unwilling banks that hold second mortgages. by Providing better service at a competitive rate.
Key Strategies
Over the next 6 months our focus will be to Marketing and social media. This task will be undertaken in the context of our broader strategy to spend more effort and resources in promoting our services. Hire agents. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 10 listing a month Bring in 10 agents a year Net 20,000 per month
About this document
Real estate Business Plan
This document was created by Johnnie of J W Stephens using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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