Joy Beans 1 Page Business Plan
Overview
Joy Beans has a clear business objective to distribute Coffee products. These products have been developed over 7 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Joy Beans has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is coffee that's boring aim at a target market. This is a critical issue for our selected target market of Women 20 to 60.
The Value Proposition
Joy Beans is uniquely positioned to deliver value to Women 20 to 60. "Joy Beans will wow them with service." In order to be deliver on this value proposition, we have Funky packaging and great systems. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Coffee market. We consider our key competitors to be: Jasper coffee,sacred grounds, di bells, campos, bun coffee. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jasper coffee,sacred grounds, di bells, campos, bun coffee by Unique packaging- fun coffee .
Key Strategies
Over the next 6 months our focus will be to Get organic distributor in each state of Australia . This task will be undertaken in the context of our broader strategy to Expand new products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell 400 bags per week Get distrubtor Launch new product
About this document
Coffee Business Plan
This document was created by Ben of Joy Beans using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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