Lancashire car hire 1 Page Business Plan
Overview
Lancashire car hire has a clear business objective to distribute Car hire and rental products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Lancashire car hire has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Helping customers in accidents and everyday rentals. This is a critical issue for our selected target market of Solicitors and businesses.
The Value Proposition
Lancashire car hire is uniquely positioned to deliver value to Solicitors and businesses. "Lancashire car hire will Rent cars to customers who's been in accidents so they can carry on normal daily tasks with no stress." In order to be deliver on this value proposition, we are a family run business who can work 24/7 to help customers in stressful situations. We are the local car hire firm in Denton . We offer friendly and helpful service to customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Car hire and rental market. We consider our key competitors to be: Avis
Glossop car van hire
Alamo
Intact
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Avis
Glossop car van hire
Alamo
Intact
by We are able to beet Avis prices and deliver fantastic customer service. We are a family run business so our customers feel comfortable. 24/7 services and help.
Key Strategies
Over the next 6 months our focus will be to Advertise the business, get contracts from businesses such as solicitors etc. This task will be undertaken in the context of our broader strategy to Expand to a larger premises and expand the quantity of cars , vans etc and purchase and hire super cars to rent out . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Purchase more cars Purchase and rent super cars Become a recovery business as well as car hire
About this document
Car hire and rental Business Plan
This document was created by Rachael of Lancashire car hire using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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