Lil' Stefania's Pizza 1 Page Business Plan
Overview
Lil' Stefania's Pizza has a clear business objective to develop, produce, promote and distribute Pizza and Sandwiches products. These products have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Lil' Stefania's Pizza has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Superior quality artisan pizza and sandwiches with unlimited variety.. This is a critical issue for our selected target market of families from every walk of life.
The Value Proposition
Lil' Stefania's Pizza is uniquely positioned to deliver value to families from every walk of life. "Lil' Stefania's Pizza will provide a quality alternative for family meals...with a personal touch." In order to be deliver on this value proposition, we My staff will be highly trained in social and personal skills to bring a unique perspective to each customer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Pizza and Sandwiches market. We consider our key competitors to be: Pizza Hut, Dominoes Pizza and Little Ceasars Pizza. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pizza Hut, Dominoes Pizza and Little Ceasars Pizza by Indepence from franchise restrictions will give Lil' Stefania's Pizza maximum flexibilty to quickly apapt to our customers desires.
Key Strategies
Over the next 6 months our focus will be to Promotional advertising and marketing. This task will be undertaken in the context of our broader strategy to Increase revenue by adding new promotions. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 150 pizzas sold per day Develop a customer base of 5000 regular customers Open a second location
About this document
Pizza and Sandwiches Business Plan
This document was created by Kelly of Lil' Stefania's Pizza using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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