Maximum Energy Fitness 1 Page Business Plan
Overview
Maximum Energy Fitness has a clear business objective to develop group and personal training services. These services have been developed over months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Maximum Energy Fitness has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as affordable sessions. This is a critical issue for our selected target market of men and women of any ages and fitness.
The Value Proposition
Maximum Energy Fitness is uniquely positioned to deliver value to men and women of any ages and fitness. "Maximum Energy Fitness will offer value to customers." In order to deliver on this value proposition, I will create an enjoyable atmosphere to train. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the group and personal training market. We consider our key competitors to be: other outdoor fitness groups. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other outdoor fitness groups by offering competitive prices and training other trainer don't offer.
Key Strategies
Over the next 6 months our focus will be to focus on promoting through social media. This task will be undertaken in the context of our broader strategy to expand by offering more sessions. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: expand clientele, offer more sessions.
About this document
group and personal training Business Plan
This document was created by Casey Sykes of Maximum Energy Fitness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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