Nerdz2know 1 Page Business Plan
Overview
Nerdz2know has a clear business objective to develop, produce, promote and distribute computer Repair services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Nerdz2know has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for adaquate solutions to technical problems. This is a critical issue for our selected target market of working class income families.
The Value Proposition
Nerdz2know is uniquely positioned to deliver value to Low income families. "Nerdz2know will provide computer virus removal, patch management, upgrades, mobile web pages, training, hardware/ software repair, and IT security solutions." In order to be deliver on this value proposition, our unique technicians have college degrees that show compency in the computer field. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the computer repair market. We consider our key competitors to be: Geek squad and Capital Mac. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Geek squad, Capital Mac by compentent computer technicians with college degrees.
Key Strategies
Over the next 6 months our focus will be to go to local colleges, churches, and schools to solicate customers. Increase cyber presence and local advertising. This task will be undertaken in the context of our broader strategy to get contracts with government agencies and local businesses to provide technology support and advances in technology. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch marketing programs locally Obtain 100 new customers Obtain local companies/government contracts
About this document
Computer Repair Business Plan
This document was created by Derrick of Nerdz2know using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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