South-West Soccer Academy 1 Page Business Plan
Overview
South-West Soccer Academy has a clear business objective to develop soccer player services. These services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
South-West Soccer Academy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to create professional soccer players. This is a critical issue for our selected target market of parents and professional football clubs.
The Value Proposition
South-West Soccer Academy is uniquely positioned to deliver value to parents and professional football clubs. "South-West Soccer Academy will create quality football players with a genuine chance of successful professional career." In order to be deliver on this value proposition, we through educated analysis measure how the players improve. Also, working on one to one basis to cater for all needs at all levels. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Soccer players market. We consider our key competitors to be: All small starter soccer academies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with all small starter soccer academies by offering a statistically based approach to developing youth soccer players.
Key Strategies
Over the next 6 months our focus will be to Promote through social media. This task will be undertaken in the context of our broader strategy to promote through the community. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Find a location, obtain a team of the U5's, retain the U5's to U6's and obtain new U5's.
About this document
Soccer players Business Plan
This document was created by Wayne of South-West Soccer Academy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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