The Accountable U 1 Page Business Plan
Overview
The Accountable U has a clear business objective to promote goal achievement coaching services. These services have been developed through servicing small businesses for over 10 years with a core focus on identifying the key customer goals and ensuring they are met.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Accountable U has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as hold our clients accountable to the goals they set for themselves and ensure they are reached. . . finally. This is a critical issue for our selected target market of those who want results.
The Value Proposition
The Accountable U is uniquely positioned to deliver value to those who want results. "The Accountable U will we believe most people do not reach their goals because the dont choose the right accountability partners. Our role is to understanf out clients goals and make them realities." In order to be deliver on this value proposition, we we are one of a kind firm. Most of our competitors try to do it all. we do Accountability and we do it well. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the goal achievement coaching market. We consider our key competitors to be: We have not found a firm . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We have not found a firm by Our model combines web, text and phone to ensure our clients goals are always Top of Mind.
Key Strategies
Over the next 6 months our focus will be to Develop relationships with business and life coaches to add our services to the coaching model. This task will be undertaken in the context of our broader strategy to Implement national network of employees/consultants to handle weekly accountability calls. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: develop automated information delivery system Obtain our first 100 clients implement national consultant model
About this document
goal achievement coaching Business Plan
This document was created by Adam Kipnes of The Accountable U using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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