The Fittest Mindset 1 Page Business Plan
Overview
The Fittest Mindset has a clear business objective to develop Fitness mindset education inspiration products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Fittest Mindset has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as To get healthy and vital and stay that way. This is a critical issue for our selected target market of Male baby boomers.
The Value Proposition
The Fittest Mindset is uniquely positioned to deliver value to Male baby boomers. "The Fittest Mindset will TFM helps people grow health, vitality and sustainably so they're free to do what they want." In order to be deliver on this value proposition, we I have the experience, education and enthusiasm to transform their lives. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fitness mindset education inspiration market. We consider our key competitors to be: Other PT's & Life Coaches. Otherwise there is no real competitors . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other PT's & Life Coaches. Otherwise there is no real competitors by Unique smart delivery and action system
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Key Strategies
Over the next 6 months our focus will be to Aggressive word of mouth & affiliate strategy. Build up my online presence. Showmanship.
. This task will be undertaken in the context of our broader strategy to Have a hit YouTube channel. Develop into a company & start a charity.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach globally 1000 clients Retreats or Adventure Rallies Launch products & systems for schools
About this document
Fitness mindset education inspiration Business Plan
This document was created by Christopher of The Fittest Mindset using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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