Big Bone Barbecue and Luau Company 1 Page Business Plan
Overview
Big Bone Barbecue and Luau Company has a clear business objective to produce Personal Chef Services services. These services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Big Bone Barbecue and Luau Company has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as provide food service at the client's choice of location from an easy to understand menu. This is a critical issue for our selected target market of medical and dental offices.
The Value Proposition
Big Bone Barbecue and Luau Company is uniquely positioned to deliver value to medical and dental offices. "Big Bone Barbecue and Luau Company will provide delicious, interesting food at their choice of location." In order to be deliver on this value proposition, our menus are based on traditional comfort foods and ethnic food styles, and we handle all set up, delivery, and takedown. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personal Chef Services market. We consider our key competitors to be: Biscuits and berries
Epicurious
Subway
Qdoba. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Biscuits and berries
Epicurious
Subway
Qdoba by The person they deal with is the person who will be preparing and delivering their choice of food.
Key Strategies
Over the next 6 months our focus will be to make sales calls on local businesses. This task will be undertaken in the context of our broader strategy to Lease kitchen space. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 2 events per month for 6 months,enough business to justify renting kitchen space, change licensing to caterer
About this document
Personal Chef Services Business Plan
This document was created by Mike of Big Bone Barbecue and Luau Company using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment