Bob's Better Repair LLC 1 Page Business Plan
Overview
Bob's Better Repair LLC has a clear business objective to provide mower repair and sales products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Bob's Better Repair LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as affordability and honesty with our customers. This is a critical issue for our selected target market of home owners.
The Value Proposition
Bob's Better Repair LLC is uniquely positioned to deliver value to home owners. "Bob's Better Repair LLC will provide friendly and honest service at an affordable price while fixing their problem right the first time." In order to be deliver on this value proposition, we our low overhead allows us to provide our products and services at a lower price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the mower repair and sales market. We consider our key competitors to be: Hilliard lawn and garden
Jd Equipment
Voss brothers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hilliard lawn and garden
Jd Equipment
Voss brothers by low overhead and our attention to detail on listening to the customers wants and needs.
Key Strategies
Over the next 6 months our focus will be to promote and advertise through local publications and events the benefits for customers to do business with us. This task will be undertaken in the context of our broader strategy to gain market share by developing trust and affordability to our customers. Move into a larger facility and hire customer service oriented people. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: acquire more customers hire more employees acquire land and build a store
About this document
mower repair and sales Business Plan
This document was created by Robert of Bob's Better Repair LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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