brass monkey 1 Page Business Plan
Overview
brass monkey has a clear business objective to give great restaurant and sports bar services. These services have been developed over Brand New with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
brass monkey has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as we want the customer to feel like they are in a friendly place. This is a critical issue for our selected target market of all families in the surrounding area..
The Value Proposition
brass monkey is uniquely positioned to deliver value to all families in the surrounding area.. "brass monkey will we bring exceptional service for a great price. That always keeps you coming back for more.." In order to deliver on this value proposition, we need Our Unique style and great costumer service coupled with some really great testing food and an atmosphere that just breaths life.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the restaurant and sports bar market. We consider our key competitors to be: Anastasia's, and Mexican restaurant, . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Anastasia's, our fast service and costumer loyalty will bring us to the top.
Key Strategies
Over the next 6 months our focus will be to A delivery sales blitz to all hotels in the area to start a new revenue source that can quickly bring us to profitability coupled with a new look ,uniforms and a can do attitude. We will be remodeling the restaurant to go for a more family friendly look. Some type of family friendly sign to let all customers know they are welcomed to stop bye. . This task will be undertaken in the context of our broader strategy to Looking out a year we hope to have many regular customers and a goal of 45 thousand in total sales for the month.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: reach 20 deliveries a day reach 100 in restaurant costumers a day reach a full bar on Friday and Saturday nights
About this document
restaurant and sports bar Business Plan
This document was created by Glenn of brass monkey using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment