Carter's Enterprises 1 Page Business Plan

cellphones, tax preparation Business Plan

Carter's Enterprises 1 Page Business Plan

Overview

Carter's Enterprises has a clear business objective to distribute cellphone products, & promote income tax preparation services. These products and services have started with a core focus on addressing the key customer problems and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Carter's Enterprises has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as high phone bill pricing & unethical tax professionals. This is a critical issue for our selected target market of low Income, & elderly.

The Value Proposition

Carter's Enterprises is uniquely positioned to deliver value to the low income, & the elderly. "At Carter's Enterprises we pride ourselves on honesty, integrity, and customer loyalty." In order to deliver on this value proposition, we have done extensive pricing research and found income tax preparation to be highly over-priced, we also found contract cell phones to be grossly over-priced due to monthly bills and contract penalties. We decided to give this money back to the people it belongs to...the customer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the cellphone distribution & tax preparation market. We consider our key competitors to be: Liberty Income Tax, Cricket Mobile & Straight Talk Wireless.
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Liberty Income Tax, Cricket Mobile, & Straight Talk Wireless because we are small business. We can take more time to address the customers key issues and do the job right the first time for less money.

Key Strategies

Over the next 6 months our focus will be to Make and distribute fliers, advertise on social sites. Offer low prices for the low income, offer prepaid services & discount pricing for the elderly.
This task will be undertaken in the context of our broader strategy to offer bank products for taxes, offer add a line, and family plans for cellphones. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 yrs. is to get setup for bank products and family plans.

About this document
cellphones, tax preparation Business Plan
This document was created by Philicia of Carter's Enterprises using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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