Corporate medical insurance 1 Page Business Plan
Overview
Corporate medical insurance has a clear business objective to promote Insurance services. These services have been developed over 15 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Corporate medical insurance has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Easy access to hospital. This is a critical issue for our selected target market of Small medium industry.
The Value Proposition
Corporate medical insurance is uniquely positioned to deliver value to Small medium industry. "Corporate medical insurance will Cashless to outpatient clinic." In order to be deliver on this value proposition, we 24 hours call centre. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Insurance market. We consider our key competitors to be: Takaful. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Takaful by Deliver as promise.
Key Strategies
Over the next 6 months our focus will be to Increase sales. This task will be undertaken in the context of our broader strategy to Improve service after sales. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase business prospects Increase sales appointment Follow up appointment
About this document
Insurance Business Plan
This document was created by Sahimy of Corporate medical insurance using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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