Dangerous Grounds 1 Page Business Plan
Overview
Dangerous Grounds has a clear business objective to produce Coffee shop services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Dangerous Grounds has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Provide good coffee quickly. This is a critical issue for our selected target market of Morning commuters.
The Value Proposition
Dangerous Grounds is uniquely positioned to deliver value to Morning commuters. "Dangerous Grounds will Provide good coffe at a reasonable price." In order to be deliver on this value proposition, we Keeping costs low in a high demand location. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Coffee shop market. We consider our key competitors to be: Starbucks. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Starbucks by Ideal location on frequently used route.
Key Strategies
Over the next 6 months our focus will be to Acquire customers. This task will be undertaken in the context of our broader strategy to Expand services. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 500 customers 10,000 per month profit Support a major charity
About this document
Coffee shop Business Plan
This document was created by Bill of Dangerous Grounds using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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