Dinex 1 Page Business Plan
Overview
Dinex has a clear business objective to develop, produce, promote and distribute Automotive performance products products. These products have been developed over 15 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Dinex has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Total care for the car user in respect to longitivtiy of mechanical parts and improved performance in both output and economy terms. This is a critical issue for our selected target market of Classic and aftermarket cars.
The Value Proposition
Dinex is uniquely positioned to deliver value to Classic and aftermarket cars. "Dinex will We offer economic automotive products that increase car engine life whilst increasing performance overall.." In order to be deliver on this value proposition, we Our unique solutions are specialist developed products are selected specifically to our target market. We are knowledgable and confident that we do offer a range that no other supplier can.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Automotive performance products market. We consider our key competitors to be: Redex, Sheds. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Redex, Sheds by Lower cost base for similar items therefore margins not so slim so competitive, unique products..
Key Strategies
Over the next 6 months our focus will be to A route of product development and strategic marketing to raise the Ecotek brand within the classic and secondhand car. This task will be undertaken in the context of our broader strategy to To develop a sales force actively promoting the new range within the current and new customer base. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Introduce and launch complete range offering Development of a sales force Reach £500000 annual turnover at 50% margin
About this document
Automotive performance products Business Plan
This document was created by Steve Constable of Dinex using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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