Dorian Pub 1 Page Business Plan
Overview
Dorian Pub has a clear business objective to develop, produce, promote and distribute its own beer, live music and good quality food. These products and services have been developed over 4 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Dorian Pub has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as entertainment. This is a critical issue for our selected target market of tourists, business man/women, young generation.
The Value Proposition
Dorian Pub is uniquely positioned to deliver value to its costumers. We will provide good quality live music, we have the best burgers in the world and we produce our own beer." In order to be deliver on this value proposition, we have good connections with musicians, we know how to make people happy. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors. We consider our key competitors to be: Narnia Pub, Sabor, Irish Pub, Buyuk Han. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Narnia Pub, Sabor, Irish Pub, Buyuk Han by good relations with people, perfect services.
Key Strategies
Over the next 6 months our focus will be to Live Music. This task will be undertaken in the context of our broader strategy to producing Beer. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 5 years are: Launch New Product (beer etc), growth the potantial of thegarden, be the no1 concert venue in nicosia
About this document
Beer music food Business Plan
This document was created by Cagri Cerkez of Dorian Pub using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment