Dr Christine 1 Page Business Plan
Overview
Dr Christine has a clear business objective to develop, produce, promote and distribute Anti Ageing injectables services. These services have been developed over time with a core focus on addressing the key customer concerns needs and associated referral opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to retain clients and acquire new customers, through word of mouth based on client satisfaction.Customer retainment and acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Dr Christine has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the choice of several well known competitor injectors within the same area and pricing competition. This is a critical issue for our selected target market of female / male ageing population within the Hobart area.
The Value Proposition
Dr Christine is uniquely positioned to deliver value to female / male ageing population. "Dr Christine will offer excellence in customer service." In order to be deliver on this value proposition, we will deliver our services with experienced and well trained injectors and use only world renowned products,. This capability has taken considerable time in the area of experience and training and an understanding of the physic of the ageing population and the resources to develop and take a hold off the cornerstone of our competitive. advantage.
Competitors
We have a number of competitors within the Anti Ageing injectables market. We consider our key competitors to be: Sanctum.
Lasers On Davey
Aesthetic clinic,
Cancer Clinic Newtown
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sanctum.
Lasers On Davey
Aesthetic clinic,
Dr Simon Thomson
Cancer Clinic Newtown
by Price competitive
Dr owned
Experienced injectors.
Key Strategies
Over the next 6 months our focus will be to Appoint an experienced nurse injector
To Promote the business as first for client excellence in the area of facial aesthetics.. This task will be undertaken in the context of our broader strategy to Been seen as the best aesthetic business within Hobart and facial injectors of choice with clients seeking knowledge a care in facial injectables.These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Known as the number one client preferred aesthetic clinic.Word of mouth referrals from loyal clients to grow the business to increase profitability.
Reputation.
About this document
Anti Ageing injectables Business Plan
This document was created by Christine of Dr Christine using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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