Ethos 1 Page Business Plan
Overview
Procilium has a clear business objective to promote High Tier Health and Fitness experiences. These services have been developed over the last 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
It is critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and brand recognition. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process via innovative protocols.
The Customer
Procillium has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as information ambiguity and ineffectiveness. We create deliver and provide the details that sustain effective results and enjoyment. This creates an exciting affect and customer loyalty and repeat business.. This is a critical issue for our selected target market of Motivated Successful Professionals. These customers understand value and we are diligent in matching these expectations.
The Value Proposition
Procillium is uniquely positioned to deliver value to the educated successful client. "Procillium will make our training Protocols Exciting Effective and Everlasting. With New meaning comes new results." In order to deliver on this value proposition, our customers will understand just who is coaching them and who works alongside them. Our founder and primary fitness agent was recognized as a Top Ten producer in fitness services in America. If you follow the money and the interest. It will bring you to Landan Laurusaitis. This reputation and experience has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the specialized health service arena. We consider our key competitors to be: Equinox Fitness and Smaller studio operations as neighbors in thriving city. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Equinox Fitness and smaller independent operations that may cater to the affluent client. We are poised to do this through our proven fiscal success and high social currency amongst Fitness and performance enthusiasts. With interest peaking and seasons of change amongst us it is time to create a new home for the best people to work. We provide the real estate the amenities and the most effectively the experience.
Key Strategies
Over the next 6 months our focus will be geared in promoting awareness and interest in an exciting new location offering unorthodox and effective health performance situations. Educating and infiltrating popular circles of health and success we will promote services among the most active and recognized individuals in our area. This task will be undertaken in the context of our broader strategy to offer consultation to executives and larger companies. We will work with them to develop better strategies to motivate and keep there employees excited motivated and professionally fit. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire 25 unique clients every 3 months. Establish consulting and health performance strategies with at least 3 fortune 100 companies. Lastly, become a brand name and model for existing and new health and performance agents.
About this document
Health Performance Fitness Success Business Plan
This document was created by Landan of Ethos using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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