Fanatic Voyages 1 Page Business Plan
Overview
Fanatic Voyages has a clear business objective to develop, produce, promote and distribute Geek centric tour provider services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Fanatic Voyages has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack of tours designed around pop culture events. This is a critical issue for our selected target market of Geeks.
The Value Proposition
Fanatic Voyages is uniquely positioned to deliver value to Geeks. "Fanatic Voyages will Offer tour packages designed to meet the needs of geeks." In order to be deliver on this value proposition, we Our tour packages will offer a mini convention experience. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Geek centric tour provider market. We consider our key competitors to be: Greyhound, Amtrak, Air Travel. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Greyhound, Amtrak, Air Travel by Specialized tour package.
Key Strategies
Over the next 6 months our focus will be to Create an online and offline presence.. This task will be undertaken in the context of our broader strategy to Successfully operated the first tour. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch online presence Build strategic partnerships Sell out first tour
About this document
Geek centric tour provider Business Plan
This document was created by Christopher of Fanatic Voyages using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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