Fight Shirts Inc 1 Page Business Plan
Overview
Fight Shirts Inc has a clear business objective to produce Shirts, Sweatshirts & Hoody product to help organizations raise money. These products have been developed over time with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Fight Shirts Inc has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The ability to raise money for their organization without having to spend organizational funds for start up cost. This is a critical issue for our selected target market of Organizations in need of funding.
The Value Proposition
Fight Shirts Inc is uniquely positioned to deliver value to Organizations in need of funding. At Fight Shirts Inc your organization can raise funds using our products, We'll do all the work from design to production and you may not even need any initial funding." In order to deliver on this value proposition, our company exists to help organizations raise money we produce a superior quality product for an extremely low price so that organizations can maximize their fund raising in the shortest period of time.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Shirts, Sweatshirts & Hoodies market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other shirt companies. Other companies are focused is on their profit margin Fight Shirts Inc is focused is on your profit margin. .
Key Strategies
Over the next 6 months our focus will be to contact organizations to gain their business either by purchasing our shirts or to raise money or to utilize our sponsorship program to raise money with no cost to them. . This task will be undertaken in the context of our broader strategy to Arrange for five different organizations to allow us to design and produce shirts (25 each) with the fight shirts logo on the back and sell them either to their members or at an event with the understanding they will use the $500 profit to purchase an additional 50 shirts which they can sell for $1000 . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get 40 clubs to order, A large organization order and Web site orders.
About this document
Shirts, Sweatshirts & Hoodies Business Plan
This document was created by Matt of Fight Shirts Inc using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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